Petting Zoo Marketing Ideas
A few practical ways to grow a petting zoo, pony ride, or animal exhibit business - alongside protecting it.
Building the business is just as important as protecting it. Here are a few starting points animal business owners commonly use to grow bookings.
Build a Simple Website
Even a single page with your services, service area, photos, and a way to request a booking or quote makes a big difference - most venues and event planners will look you up before booking.
Use Photos and Video
Animal businesses are inherently visual. Short videos of your animals at events, and clear photos of your setup, tend to perform well on social media and help build trust before someone books.
Partner With Local Venues
Farms, event venues, schools, and senior living facilities are common repeat customers for petting zoos, pony rides, and reptile shows. Building a relationship with a handful of local venues can create a steady stream of bookings.
Show Proof of Insurance
Many venues and event organizers require a Certificate of Insurance before they'll book an animal business. Having coverage in place - and being able to provide proof of it quickly - can be the difference between winning and losing a booking.
Ask for Reviews
A simple follow-up message after an event asking for a review can go a long way, especially for family-facing businesses like petting zoos and pony rides where word of mouth carries a lot of weight.